Smartphones have revolutionized the way we interact with technology, offering a seamless and familiar experience. By incorporating key smartphone design elements such as a rectangular shape, intuitive button placement, and an ergonomic grip, WHITT provides users with an object they instinctively know how to operate.
It is an innovative new flashlight that breaks away from the traditional design moulds in the market today. Existing flashlights often stick to cylindrical shapes, offering little variety in form or function. WHITT challenges this rigidity by introducing a fresh concept, aimed at making the everyday flashlight more intuitive and modern.
Designed by: Choi Sihyun
The first thing that grabs your attention about WHITT Flashlight is its rectangular silhouette. This is a clear break from the cylindrical shapes typically found in flashlight designs, bringing a sleek, modern aesthetic that aligns with contemporary tech products. The minimalist form, with smooth edges and clean lines, exudes a polished, high-end appearance. It’s designed for users who appreciate modern gadgets that not only perform well but also look great.
Smartphone-Inspired design language
The WHITT flashlight draws inspiration from the familiarity of smartphones. Its rectangular body, resembling the form factor of a smartphone, creates an intuitive user experience. Portability is a key feature here—like a phone, WHITT is easy to slip into your pocket or bag, making it highly convenient for everyday carry. The device is designed to be ergonomic, with grooves along the sides that prevent slipping and ensure a comfortable grip. These details make WHITT a product users will naturally know how to handle without needing to readjust their hand positions.
Though WHITT features a rigid rectangular structure, the designers have cleverly incorporated curved elements on the gripping sections, ensuring that it feels natural and secure in hand. The ribbed texture along the side not only adds a touch of sophistication but also serves as a functional anti-slip feature, providing a firmer grip, even in slippery conditions or while wearing gloves. This attention to detail in grip design makes the flashlight comfortable to hold for extended periods.
Unconventional lens placement
One of WHITT’s most striking and unique features is the placement of the flashlight lens. Positioned at the bottom end of the rectangular body, this design breaks from tradition, where the light source is typically found at the front or top. The unconventional lens location offers a more practical and balanced beam direction, making it easier to cast light without altering your grip. This ensures a more stable beam projection, ideal for users who want a reliable source of illumination.
The housing is split into three main sections, each made from high-quality materials that blend functionality with aesthetic appeal. The top housing, where the power button is located, features a lightweight plastic material with an aluminium finish, which enhances the modern, minimalist look while keeping the overall weight of the flashlight low. The remaining housings are made from plastic with a titanium-like finish, adding durability and style. The product’s colour palette stays true to a refined and clean look, which complements the streamlined design.
The power button is another highlight of the WHITT flashlight. Echoing the intuitive feel of smartphone buttons, it is placed for easy access and is large enough for quick identification in dark or dimly lit environments. The button is rectangular, and designed to blend seamlessly into the overall form of the flashlight while remaining functional. A single press turns the light on, and a double press powers it off, keeping the controls simple yet effective.
A flashlight designed for the modern age
WHITT’s thoughtful modular design ensures easy maintenance and battery replacement. The two housing sections are connected via a magnetic and snap-fit system, which allows for effortless assembly and disassembly. The sliding mechanism in one of the housing parts makes it easier to access internal components, facilitating a smooth process for users needing to replace AA batteries. This feature adds a layer of convenience that makes the product highly user-friendly.
Whether you’re using it for outdoor adventures or as a handy tool for everyday tasks, WHITT’s innovative design ensures that it not only looks great but also feels natural to use. By incorporating smartphone-inspired elements, a sleek rectangular form, and thoughtful material choices, WHITT is truly a flashlight redefined for today’s lifestyle.